App-ads.txt”and seller.json are both important tools in the digital advertising ecosystem, but they serve different purposes and function in distinct ways:
If you are an advertiser or seller looking to advertise within a specific mobile app, you can check whether you are authorized to do so...
Ads.txt and app-ads.txt are initiatives by the Interactive Advertising Bureau (IAB) to improve transparency in the digital advertising ecosystem. They are text files hosted on...
Sellers.json is an IAB Tech Lab standard that plays a crucial role in increasing transparency within the digital advertising ecosystem and combating fraud. Let’s dive into the details:
Ads.txt (Authorized Digital Sellers) is an initiative from the IAB Technology Laboratory. It specifies a text file that companies can host on their web servers, listing the other companies authorized...