In-app advertising is a way of monetizing mobile apps by displaying paid ads within them.
App developers can earn revenue from their apps by selling ad space to advertisers, who can reach a large and engaged audience of mobile users. In-app ads can take various forms, such as banners, videos, interstitials, native, and rewarded ads. In-app advertising can also offer more accurate and contextual targeting options, such as device ID, geolocation, gender, age, and app usage. In-app advertising is a growing and lucrative market, as more and more consumers spend time on their mobile devices and apps. According to a report by eMarketer, in-app advertising is expected to account for 72% of all mobile ad spending in the US by 20241
Some of the benefits of in-app advertising are:
- It provides a better consumer experience than display advertising within the mobile web, as in-app ads are scaled to fit the screen and look better.
- It offers more accurate and contextual targeting options, such as device ID, geolocation, gender, age, and app usage, which can increase the relevance and effectiveness of the ads.
- It can generate valuable insights for advertisers, such as how users are interacting with their ads, what their preferences are, and how to optimize their landing pages and checkout processes.
- It can be profitable for both the advertisers and the app developers, as in-app ads can have higher click-through rates (CTR), conversion rates, and eCPM than web-based ads.
- It can leverage the popularity and engagement of mobile apps, as more and more consumers spend time on their mobile devices and apps.