Real-time bidding (RTB) is a method of buying and selling advertising inventory on an impression-by-impression basis using instantaneous (“real-time”) programmatic auctions. Let’s break down...
Having a list of all authorized sellers from your app-ads.txt (or ads.txt)
App-ads.txt is an extension of the IAB ads.txt initiative specifically designed for mobile apps. Let’s break it down:
Let’s explore the differences between Ads.txt and Sellers.json: