Having a list of all authorized sellers from your app-ads.txt (or ads.txt)
Having a list of all authorized sellers from your app-ads.txt (or ads.txt) file provides valuable insights and helps maintain transparency and trust in the digital advertising ecosystem. Here are some actions you can take with this information:
- Verify Authorized Sellers: Cross-reference the list of authorized sellers with your own records. Ensure that only legitimate and approved entities are selling your ad inventory. This helps prevent unauthorized reselling and ensures that advertisers are buying genuine impressions.
- Monitor Compliance: Regularly check if the authorized sellers in your app-ads.txt (or ads.txt) file match the actual ad sources you work with. If you find any discrepancies, investigate and take corrective action promptly.
- Detect Unauthorized Sellers: By comparing the authorized seller list with incoming bid requests, you can identify any attempts by unauthorized sellers to offer your inventory. If you encounter unauthorized entries, consider blocking them or reporting them to relevant industry bodies.
- Improve Monetization: Understanding which authorized sellers are actively selling your inventory allows you to optimize your monetization strategy. You can focus on building stronger relationships with high-performing partners and negotiate better terms.
- Enhance Transparency: Share your app-ads.txt (or ads.txt) file publicly on your website. Advertisers and programmatic buyers can then verify the authorized sellers and feel confident about bidding on your inventory.
Remember that maintaining an accurate and up-to-date app-ads.txt (or ads.txt) file is crucial for a healthy advertising ecosystem. It helps prevent fraud, ensures fair competition, and fosters trust between publishers, advertisers, and ad platforms.